Design & Marketing Leader
I lead design for brands, campaigns and digital products: work people enjoy using, and that sells.
For the last five years I’ve been building and leading teams. Today I run our Graphic, Marketing, Development and Cinematic teams, and my job is to keep them pulling in the same direction, so the work actually ships and ends up in front of real people.
Latest projectKate & Keiko: The Greatest TreasureChildren's picture book
About me
I lead design for brands, campaigns and digital products: work people enjoy using, and that sells.
For the last five years I’ve been building and leading teams. Today I run our Graphic, Marketing, Development and Cinematic teams, and my job is to keep them pulling in the same direction, so the work actually ships and ends up in front of real people.
I’m Greek, and I have spent the last decade exploring a wide range of design disciplines, including graphic, product, UX/UI, and 3D. Along the way, I have also developed strong marketing expertise, which allows me not only to create visually compelling work, but also to ensure it is effective and delivers results.
Design is not just about aesthetics, but about solving problems and bringing ideas to life.
I believe that design is not just about aesthetics, but about solving problems and bringing ideas to life in ways that resonate with people. This can take the form of a seamless interface, a strategic marketing campaign, or a product that enhances the user experience.
For the past six years I have led design and marketing teams, and as Chief Design Officer I now oversee several teams across different departments, providing guidance and support and coordinating complex projects and marketing strategies. I prioritise collaboration, creativity, and a professional yet approachable working environment, ensuring that projects are both successful and enjoyable.
Development is my hobby. I love writing code and building things for the web, which helps me design interfaces that actually work when they are built. Away from the screen, I love building and fixing computers, from choosing every part of a new build to bringing an old machine back to life.
Fourteen years of design across 100+ industries. Pick a category to see the projects behind it.
Case Studies
Three projects that show how I work: getting different teams to agree on one plan, building a tool that fixed a real problem, and growing a team from one person to twenty.
Every project starts with one business goal and a way to measure it, agreed with the people who own it.
Research, concepts and reviews are judged against that goal, not personal taste.
Development, marketing and video teams are involved early, so what is designed is what ships.
After launch, the results feed the next brief, so every project makes the next one better.
Tell me about your team, your product or your next launch.
Case study 01
Can you align cross-functional stakeholders: Product, Engineering, Sales and Executives?
In this caseAligning business goals, sales operations, developers and creative teams to transition a manual business into a digital platform.
OverviewELS wanted to move their simple blog website into a wholesale platform so companies could buy and reorder liquids online, rather than relying on phone calls.
The biggest hurdle wasn’t just building a website. It was getting everyone on the same page.
Was used to handling everything manually via phone calls and worried clients wouldn’t adopt a digital portal.
Needed precise requirements to build a secure, functional B2B backend for wholesale accounts.
Wanted a seamless transition without disrupting ongoing revenue.
As the lead, I acted as the bridge between business operations, creative execution and technical development.
I sat down with sales and management to map out their exact pain points and ensure the new platform would actually solve their operational bottlenecks. This created buy-in from the start, so they felt part of the solution.
I coordinated our internal departments to keep everyone moving together:
I ran regular syncs between design and development to catch technical roadblocks early, so the creative vision didn’t get lost in translation during coding.
By aligning stakeholders and synchronising our Web, Graphic and Development teams, we delivered:
Tell me about your team, your product or your next launch.
Case study 02
Can you scale a team, and tie design decisions directly to business outcomes?
In this caseA tool I designed and drafted on my own, for personal use, that became an internal product for scaling the team, and then a software asset for other companies.
OverviewAs our design and creative operations grew, managing projects, employee tracking, holidays, ongoing tasks and approvals became chaotic across multiple spreadsheets and communication channels. So I designed and drafted the whole initial idea myself, for personal use, to keep my own team organised. Only after that did it move forward as an actual project, growing into a fully fledged internal CRM platform. Once executives and external stakeholders saw how much it streamlined our daily operations, plans began to move forward to implement it for other companies.
My idea, start to finish. I designed and drafted the entire initial concept on my own, for personal use: the workflows, the UX, the wireframes and the interface. It only became a company project after that.
Names, companies, clients and figures are blurred to keep internal information private.
Team tracking, project timelines, leave management and creative approvals were scattered across different, disconnected tools.
Reviewing and approving design and marketing assets lacked a centralised workflow, causing delays.
Leadership had no single source of truth to see what team members were working on or how projects were tracking in real time.
Because this was a large-scale project spanning complex workflows, I organised the entire development and rollout into 8 distinct phases. Breaking the platform down into phased milestones, from core database architecture and employee management features to advanced project tracking, automated approval workflows and multi-company scalability, let us test and validate each module in turn with the team without overloading our development bandwidth.
Tell me about your team, your product or your next launch.
Case study 03
Can you scale a team and mentor others?
In this caseGoing from a one-person squad to a 20-person team across four disciplines, and moving from doing the work to mentoring the people who do it.
OverviewWhen I started, I was essentially a one-person squad, handling everything from branding and design to marketing execution and basic development. As the company grew, the workload multiplied, and relying on a single person became a bottleneck for growth. I took charge of building, scaling and structuring our internal talent, from a solo operation into a 20-person multidisciplinary powerhouse spanning four core teams: Graphic, Marketing, Development and Cinematic.
From a one-person squad to a 20-person team
As a one-person squad, every request (brand assets, marketing campaigns, web updates and cinematic media) landed on my desk, making sustainable scaling impossible.
We needed to work out which roles to hire first, how to onboard talent, and how to structure departments so they wouldn’t operate in silos.
As the team expanded, keeping a unified vision across graphic design, marketing, development and cinematic production required a solid operational framework.
Structured the growing organisation into four distinct, collaborative teams:
To handle high-volume branding, visual identity and asset creation.
To run targeted campaigns and drive user acquisition.
To build and maintain our digital products and web infrastructure.
To elevate our storytelling through motion and video.
Tell me about your team, your product or your next launch.
Services
Design and marketing under one roof: from the first logo sketch to the campaign that puts it in front of people.
Logos, colour palettes, typography and guidelines that give a business a clear, consistent look.
Posts, stories, ads and campaign assets designed to stop the scroll and stay on brand.
User journeys, wireframes and polished interfaces for websites and apps.
Brochures, flyers, labels and packaging, prepared properly for professional print.
Product and brand photography, retouching and composite images.
3D scenes, renders and mockups built from existing models, to show a product before it exists.
Campaign planning and marketing that makes sure the design actually delivers results.
Creative direction and design team leadership for larger, multi-part projects.
We talk through your goals, audience and what success looks like.
I turn that into a clear brief, direction and timeline.
Concepts, feedback and refinement until it is right.
Final files, ready to launch, print or post, plus any handover you need.
Tell me what you are working on and I will get back to you.
Resume
Designer and marketer with experience across graphic, product, UX/UI and 3D design, combined with strong marketing expertise. For the past six years I have led design and marketing teams, and as Chief Design Officer I now oversee several teams across different departments.
Contact
Tell me a little about your project, your timeline and what you need. I read every message.
Studio supervisor
My Akita and the real boss of the studio. Keiko oversees every project from the sofa, insists on scheduled walk breaks and has never once approved a deadline. Every good idea gets run past her first.
